Essays about: "Christina Ericsson"
Found 2 essays containing the words Christina Ericsson.
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1. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE
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2. 3D-glass keypad for future mobile phones of Sony Ericsson Mobile Communications AB
University essay from Lunds universitet/InnovationAbstract : Abstract The competition regarding market shares in the mobile handset industry is tough. Today the mobile phone is more and more becoming a personal accessory and trends in shape, color and material are changing rapidly. The keypad is one of a phone’s many components which the end user gets in touch with first. READ MORE