Essays about: "Christina Plevoets"

Found 1 essay containing the words Christina Plevoets.

  1. 1. Exploring the role of Big Data and Analytics : Creating Data-Driven Innovation

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Christina Plevoets; Rodrigo Fernandes; [2016]
    Keywords : ;

    Abstract : Purpose: The purpose of this thesis is to understand the role of big data in the innovation process and specify the conditions or scenarios where big data and innovation can join forces. Research design, approach and method: The theoretical framework used is based on the innovation framework with big data from Kusiak (2015) and it is validated by three propositions: 1) Big data analytics (BDA) gives the possibility to discover new insights, such as increase profitability, expansion of customer base and market growth, hence it is a contributor to innovation. READ MORE