Essays about: "Christina Welpelo"

Found 1 essay containing the words Christina Welpelo.

  1. 1. Communicate to Cash-Out? A critical review of recommendations and realities in startup

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Christina Welpelo; [2015]
    Keywords : Startups; Strategic Communication; Entrepreneurship; Berlin; New Ventures; Social Sciences;

    Abstract : The purpose of this study is to explore the field of strategic communication in startups by investigating communication in start-ups and, in doing so, critically questioning its function within startups. A qualitative research approach was cho-sen, carried out as a case study of the startup scene in Berlin based on 14 expert interviews and a content analysis of online magazine articles and blog entries. READ MORE