Essays about: "Christina Welpelo"
Found 1 essay containing the words Christina Welpelo.
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1. Communicate to Cash-Out? A critical review of recommendations and realities in startup
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The purpose of this study is to explore the field of strategic communication in startups by investigating communication in start-ups and, in doing so, critically questioning its function within startups. A qualitative research approach was cho-sen, carried out as a case study of the startup scene in Berlin based on 14 expert interviews and a content analysis of online magazine articles and blog entries. READ MORE
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