Essays about: "Chun-tsen Ou"

Found 2 essays containing the words Chun-tsen Ou.

1. 1. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam

   University essay from Handelshögskolan vid Umeå universitet

   Author : Chun Tsen Ou; Le Phuoc Luong; [2012]
   Keywords : iconic brand; brand community; brand personality; myth; storytelling; brand loyalty; emotional attachment; cultural differences;

   Abstract : Iconic brand is a new topic in the field of branding that has started to attract researchers’ attentions; yet, it is still mostly discussed in the non-academic field. Brand community is also an evolving topic in marketing. These two new concepts are the focuses of this research. READ MORE

3. 2. Exploring the process through which entrepreneurial intention is generated within academic researchers’ minds : A case study in Umeå Institute of Design in Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Chun-tsen Ou; Dionysia Oikonomou; [2011]
   Keywords : ;

   Abstract : .... READ MORE