Essays about: "Clas Ohlson"

Showing result 1 - 5 of 11 essays containing the words Clas Ohlson.

  1. 1. Creative Concept or Watered-down Version?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Michelsen; Alice Beckman; [2019]
    Keywords : Format development; Store format; Concept store; Traditional format; Customer Experience; Store Performance Evaluation; IKEA; Clas Ohlson; Portfolio Management; Sales Cannibalism; Market Penetration; Touchpoints; Revived Image; Business and Economics;

    Abstract : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. READ MORE

  3. 2. The Swedish path to retail expansion : a multiple case study of swedish retailers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Bernhardsson; Max Klamkin; Albin Lindsjö; [2019]
    Keywords : International market selection; Internationalization; Globalization; Corruption; Risk; Entry Modes;

    Abstract : The purpose of this thesis is to study Swedish retailers in order to find out which factors are the most crucial and influencing when it comes to international market selection. We as authors could find studies about international market selection, but not a single one regarding why Swedish MNEs choose to enter certain markets. READ MORE

  4. 3. Reinventing Traditional Shopping

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Erika Wamsler; Linnea Jonsson; [2018]
    Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

  5. 4. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tyll Wuerfel; Ellen Weiler; [2016]
    Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

    Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE

  6. 5. Design of a modular solar powered outdoor lighting system

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Patrik-Patricio Azócar Nordeman; [2016]
    Keywords : Solar power; Sustainability; Creative product development; Outdoor lighting; Module based; Environmental friendly; Clas Ohlson;

    Abstract : This reports describes a master thesis project in Industrial Design Engineering at Lulea University of Technology in collaboration with Clas Ohlson.The master thesis was performed during 2015/2016 and is part of a product development project at Clas Ohlson aiming to develop a new kind of solar powered out door light. READ MORE