Essays about: "Co-branding"

Showing result 1 - 5 of 38 essays containing the word Co-branding.

  1. 1. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

  3. 2. Industry Maturity’s Influence on the Viability of Innovation- and Imitation-oriented Strategies - Assessing how elements of industry life cycles influence the viability of innovation and imitation-oriented strategies and its impact on industry development pace - A Qualitative Cross-sectional Study on the Cultured Meat Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Ali Kouaiber; Joakim Langhelle; [2022-08-18]
    Keywords : Innovation strategies; Innovation-oriented; imitation-oriented; first-mover advantages; first-mover disadvantages; industry life cycles; industry transformation; path dependence; cultured meat industry;

    Abstract : There is extensive literature on the topic of first-mover advantages, not only with regards to whether such advantages exist or not, but also with regards to their sources. However, there is a scarce amount of research devoted to understanding how such advantages are affected by the maturity of the industry, specifically in emerging industries. READ MORE

  4. 3. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Miriam Latifa Janet Balegh; Elin Magnusson; [2022]
    Keywords : Influencers. Human brand. Brand development. Marketing. Social media. Co-branding.;

    Abstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE

  5. 4. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
    Keywords : Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. READ MORE

  6. 5. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alina Bavykina; [2021]
    Keywords : periphery; remoteness; peripheral destinations; tourism; events; festivals; event tourism; sustainable destination development; entrepreneurship; tourism management; rural development; collaboration; network; social capital; social embeddedness; sustainability; Iceland; Westfjords; Aldrei fór ég suður; Ísafjörður;

    Abstract : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. READ MORE