Essays about: "Commitment trust theory"

Showing result 1 - 5 of 43 essays containing the words Commitment trust theory.

  1. 1. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Sabrina Dietrichs; Gitte Thorsén; [2023]
    Keywords : Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

    Abstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE

  3. 2. Nu ska vi äntligen få prata med Skånetrafiken : en kritisk utvärdering av samverkansprocessen för trafikförsörjningsprogrammet

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Johanna Turfors; [2023]
    Keywords : trafikförsörjningsprogrammet; samverkan; kollektivtrafik; region Skåne; regional kollektivtrafikmyndighet;

    Abstract : Svensk kollektivtrafik är en av de offentliga sektorer som de senaste decennierna präglats av idén om decentralisering och effektivisering genom upphandling. Detta har resulterat i att kollektivtrafiken idag styrs av flera aktörer som är beroende av att samverka med varandra. READ MORE

  4. 3. Value creation in an Open Innovation relationship : Investigating the relational factors in an accelerator program

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Annalena Badiale; Parisa Jazeb; Clara Wik; [2022]
    Keywords : Open innovation; accelerator program; relationship marketing; startups; actor bonds; trust; commitment; resource ties; activity links; network embeddedness; value creation;

    Abstract : The mutual need between organizations and startups, from one side to stay competitive and the other to survive, leads to open innovation relationships. However, the actors are asymmetrical, leading to a risk that no value is created. Nevertheless, value needs to be created in the relationship to enable open innovation. READ MORE

  5. 4. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Rupam Saha; [2022]
    Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

    Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE

  6. 5. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    University essay from Göteborgs universitet/Graduate School

    Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE