Essays about: "Communication Channels CSR"

Showing result 1 - 5 of 21 essays containing the words Communication Channels CSR.

  1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 2. CSR communication within controversial businesses - a closer look at the fast fashion industry

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Isac Almqvist; Lucas Holmqvist Adolfsson; [2022]
    Keywords : CSR; CSR communication; Minimise harm and Maximise good; brand identity; brand communication; fast fashion; strategic communication. CSR; CSR-kommunikation; varumärkesidentitet; varumärkeskommunikation; strategisk kommunikation.; Social Sciences;

    Abstract : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. READ MORE

  4. 3. Communication strategies in a value-related crisis : case study of Oatly

    University essay from SLU/Department of Molecular Sciences

    Author : Alexandra Steinwall; [2021]
    Keywords : Corporate social responsibility; crisis communication; crisis response; CSR communication; CSR crisis; food industry; food sector; situational crisis communication theory; sustainability; value-related crisis;

    Abstract : The global food system faces great challenges in terms of sustainability. The access to food is unevenly distributed and one third of the population is either suffering from micro deficiencies or from a high calorie intake. READ MORE

  5. 4. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Jansson; Udani Pettersson; [2020-07-02]
    Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Abstract : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. READ MORE

  6. 5. The Communication of Corporate Social Responsibility in the Apparel Industry: : A Multi-Channel Investigation

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Lidy van Deursen; [2020]
    Keywords : Corporate social responsibility; CSR Communication; Apparel brands; Legitimacy;

    Abstract : While corporate social responsibility (CSR) disclosure has proliferated in the apparel industry since the 1990s, CSR communications research remains underdeveloped. While the extant literature investigates how brands utilise CSR reports and websites to communicate CSR, little attention has been given to other communication channels. READ MORE