Essays about: "Communication Strategy"

Showing result 1 - 5 of 1078 essays containing the words Communication Strategy.

1. 1. Reading Between Words and Lines: Decoding Economic Narratives from Governmental Rhetorical Landscape of Saudi Public Investment Fund In Context of Saudi Vision 2030

   University essay from Lunds universitet/Centrum för Mellanösternstudier

   Author : Munshi Zubaer Haque; [2024]
   Keywords : Social Sciences;

   Abstract : This research study aims to study the press releases that had been published by the Saudi Public Investment Fund for the time period, beginning in April 2016 and ending in November 20231. This research intends to understand the potential framing strategies that had been used in the official press releases of the Saudi Public Investment Fund in its communication strategy in the broader context of Saudi Vision 2030. READ MORE

3. 2. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

4. 3. Enviromental Discourse and Government Framing : a Comparative Study about the portrayal of Environmental issues by governmental actors in Poland and Sweden

   University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Author : Odd Grafström; [2024]
   Keywords : Government Framing; Political Communication Strategy; Poland; Sweden; Environmental issues.;

   Abstract : This is a qualitative content analysis that explores the presence of government framing in political communications regarding environmental issues by governmental actors in Sweden and Poland. By analyzing policy documents, press releases, and equivalent content spanning recent years, the study aims to identify instances of "emphasis framing" deployed by official governmental entities. READ MORE

5. 4. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Keywords : place brand identity; place branding; sustainability; content analysis;

   Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

6. 5. Communication Professionals as the Office Factotum: A Study of Emotional Labour and Well-Being in the Communication Profession

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Evelina Winberg; Jordan Thunell Idumwonyi; [2023-11-22]
   Keywords : communication professionals; emotional labour; emotional labour; job demands-resources theory; well-being;

   Abstract : This thesis investigated the concept of emotional labour for communication professionals in an internal communication context. Recently, the well-being of communication professionals has caught public attention in Sweden since the communication practitioner is considered an office factotum or all-purpose servant with numerous responsibilities and activities and is frequently overwhelmed by their multifaceted work assignments. READ MORE