Essays about: "Communications Mix"

Showing result 1 - 5 of 15 essays containing the words Communications Mix.

  1. 1. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benjamin Farnworth; Edward Williams; [2023]
    Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

  3. 2. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

  4. 3. The Development of the Fast-Growing Swedish Logistics Property Market : A Study on the Demand and Supply Perspective of the Private and Public Sector

    University essay from KTH/Fastigheter och byggande

    Author : Daniel Duong; Amelia Modée; [2022]
    Keywords : Property Market; Logistics Properties; Demand; Supply; E-commerce; Land Access; Fastighetsmarknaden; Logistikfastigheter; Efterfrågan; Utbud; E-handel; Marktillgång;

    Abstract : Logistics properties are defined as properties for short-term storage purposes where the goods are distributed further to consumers. Logistics properties are the fastest growing property segment in the Swedish property market based on the total transaction volume. READ MORE

  5. 4. Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Erik Bäcklund; Kagstedt Martin; [2019]
    Keywords : Generational Cohorts; Generation Z; Communication Channels; Integrated Marketing Communications; Consumer Behaviour; Hierarchy of effects model; Brand Awareness; Brand Knowledge; Brand Liking; Purchase Intention.;

    Abstract : Brand awareness and its establishment among consumers has been a central theme in previous research on marketing as it is proven to indirectly induce purchase. It is thus seen as crucial for marketers to establish brand awareness. However, a research gap is apparent in regard to creating brand awareness among Generation Z. READ MORE

  6. 5. Mapping and improving the after sales flow in a high-tech assembly plant : A case study of the aftermarket at Saab Järfälla

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Viktor Toftberger; Gustaf Jörnelius; [2018]
    Keywords : Aftermarket; After Sales Services; High-Mix Low-Volume Production; Production Planning; Visual management; Eftermarknad; Hög-variation låg-volym produktion; Produktionsplanering; Visuell styrning; Produktionsvisualisering;

    Abstract : This thesis report is the final element of the Master of Science degree in Industrial Design Engineering at Luleå University of Technology, conducted between January and September 2017 at Saab AB Surveillance in Järfälla, Sweden. The purpose of this thesis project was to analyze the current situation inside production of aftermarket products with an aim to create an extensive mapping of the current situation. READ MORE