Essays about: "Community-Based Social Marketing"

Showing result 6 - 9 of 9 essays containing the words Community-Based Social Marketing.

  1. 6. Light a Spark! Addressing Barriers and Enablers to Increase Demand of Electric Vehicles in Southeast Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

    Author : Lina Nordström; Lars Runesson; Helena Warnecke; [2015]
    Keywords : Strategic Sustainable Development; Electric Vehicles; Personal Transportation System; Individual Mobility; Community-Based Social Marketing; Behavior Change for Sustainability;

    Abstract : The Personal Transportation System safeguards peoples’ cultural understanding of freedom: to move individually without being dependent on others. However, the increasing number of private vehicles driven on fossil fuels contributes to unsustainability and one of the most urgent issues, climate change. READ MORE

  3. 7. Enabling behaviour change : community-based social marketing strategy in Malmö

    University essay from SLU/Dept. of Economics

    Author : Maxim Vlasov; [2015]
    Keywords : behaviour change; community; practice theory; recycling; social marketing; sustainable lifestyle;

    Abstract : Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. READ MORE

  4. 8. Planning and working with an environmental campaign : a study of Miljövänliga veckan

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Sara Porseryd; [2011]
    Keywords : environmental campaign; Swedish Society for Nature Conservation; Miljövänliga veckan; CBSM; classical communication model;

    Abstract : This thesis deals with the planning and the work of an environmental campaign, and it is based on interviews with people involved with the campaign. I have studied the Miljövänliga veckan (MVV) which means the environment-friendly week. READ MORE

  5. 9. External communication at the National Environmental Management Authority (NEMA) in Kenya : an understanding of communication with stakeholders

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Monica Nderitu; [2010]
    Keywords : External Communication; Communication strategies; Stakeholders; Authority;

    Abstract : This paper has investigated and tried to understand what the staff in National EnvironmentalAuthority (NEMA) and the Stakeholders view and think about their relations. It has also triedto investigate the communication strategies that are used by the organisation in dealing withstakeholders as well as the goals and objectives of the communication methods used. READ MORE