Essays about: "Concentrated marketing"
Showing result 1 - 5 of 16 essays containing the words Concentrated marketing.
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1. From Streaming to Evoking That Extra Feeling
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE
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2. Imagining the Metaverse Worlds : The Perspectives of Meta and Indonesians
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : On October 28, 2021, Mark Zuckerberg announced the rebranding of Facebook to Meta through a keynote video uploaded on Meta’s official YouTube channel. The keynote video contains Meta’s new vision to build an immersive extended reality world called metaverse. However, the idea of the metaverse is contested. READ MORE
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3. Cost transparency & storytelling : How fashion companies disclose cost transparency information and use it as a storytelling tool
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: Consumers are aware of and care for the environment, which has led to a need for transparent and sustainable fashion products. This results in that companies need to create transparent and sustainable communication strategies to gain the consumers’ trust. READ MORE
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4. The need for speed : A study of how a new digital tool can affect B2B relationships
University essay from Umeå universitet/FöretagsekonomiAbstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE
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5. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.
University essay fromAbstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE