Essays about: "Consumer Decision. Social Responsibility"

Showing result 1 - 5 of 8 essays containing the words Consumer Decision. Social Responsibility.

  1. 1. Nobody Likes It, Everybody Buys It ?! - The Attitude-Behavior Gap in Fast Fashion

    University essay from Högskolan i Borås/Textilhögskolan (THS)

    Author : Friederike Düffelmeyer; [2012-10-01]
    Keywords : consumer behavior; fast fashion; attitude; behavior; gap; theory of planned behavior;

    Abstract : Negative voices about fast fashion have become much louder in the last couple of years. Stories about sourcing, production and disposal of products became headliners in respectable newspapers and material for shocking documentaries. However, the fast fashion retailers are still expanding their territories and even new chains emerge. READ MORE

  3. 2. Corporate Social Responsibility : The Role of CSR in Brand Assessment – A Consumers’ Perspective

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Benedikt Wiesmann; Eduard Habt; [2012]
    Keywords : CSR; Brand Image; Consumer Perception;

    Abstract : The purpose of this thesis is to investigate the role of CSR (Corporate Social Responsibility) on the consumers’ brand perception.It is assumed that if CSR has any effect on the consumers’ brand perception it is supposed to be found as a component of the brand image. READ MORE

  4. 3. FSC-Fairtrade certifierade trävaror : en marknadsundersökning av två byggvaruhandlare och deras kunder

    University essay from SLU/Dept. of Forest Products

    Author : Simon Ek; [2012]
    Keywords : FSC; Fairtrade; Miljömärkning; Byggvaruhandeln; Eco labeling; builders merchants;

    Abstract : Mellan 2011 och 2013 driver Fairtrade Labeling Organizations International (FLO) och Forest Stewardship Council (FSC) International Center ett pilotprojekt tillsammans. Syftet är att ge småbrukare i utvecklingsländer tillgång till en västerländsk marknad som kan ge dem skäligt betalt för deras skogsråvara. READ MORE

  5. 4. Factors Affecting Consumers for Purchasing Electricity inSweden

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Waqas Anis; Akmal Kalair; [2010]
    Keywords : Green Energy; Energy sector in Sweden; Consumers Decision for purchasing electricity;

    Abstract : PurposeAs Sweden is one of the countries who pays a lot of attention towards the sustainability ofthe society, eco green businesses and also promotes environmental friendly products. So thepurpose of this study is to analyze the factors which influence consumers before choosingany electricity supplier, whether it is low price, better services, environmental friendly oravailability. READ MORE

  6. 5.  “What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Usama Awan; Muhammad Aamer Raza; [2010]
    Keywords : Green Energy; Green Marketing; Green. Consumer Behavior; Consumer Decision. Social Responsibility;

    Abstract : Purpose:The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame workThis academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. READ MORE