Essays about: "Consumer Decision. Social Responsibility"

Showing result 1 - 5 of 11 essays containing the words Consumer Decision. Social Responsibility.

  1. 1. Do consumers give Fairtrade a fair chance in the supermarket?

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Rasmus Nilsson; Robin Eckerblad; [2014]
    Keywords : Fairtrade; Branding; CSR; ethical products; Fairtrade products; consumer behavior; purchase decision;

    Abstract : How often have you walked around in the supermarket trying to decide what product bywhich brand to choose? The options are many. Some people look for the price tag whileothers are more influenced by the esthetic appeals of the packaging design. Somepeople might look for ethical or environmental aspects of the brand. READ MORE

  2. 2. Students' attitudes towards Corporate Social Responibility

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Johanna Renvert; [2013]
    Keywords : CSR; Corporate Social Responsibility; consumer behavior; decision-making process; students; CSR attitudes and attributes.;

    Abstract : Corporate social responsibility or CSR is a phenomenon that has steadily been growing for the past decade. CSR is generally considered as activities performed by a company in order to strengthen its positive image. READ MORE

  3. 3. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Ruby E 130806 Kashif; [2013]
    Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

    Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE

  4. 4. Nobody Likes It, Everybody Buys It ?! - The Attitude-Behavior Gap in Fast Fashion

    University essay from Högskolan i Borås/Textilhögskolan (THS)

    Author : Friederike Düffelmeyer; [2012-10-01]
    Keywords : consumer behavior; fast fashion; attitude; behavior; gap; theory of planned behavior;

    Abstract : Negative voices about fast fashion have become much louder in the last couple of years. Stories about sourcing, production and disposal of products became headliners in respectable newspapers and material for shocking documentaries. However, the fast fashion retailers are still expanding their territories and even new chains emerge. READ MORE

  5. 5. Corporate Social Responsibility : The Role of CSR in Brand Assessment – A Consumers’ Perspective

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Benedikt Wiesmann; Eduard Habt; [2012]
    Keywords : CSR; Brand Image; Consumer Perception;

    Abstract : The purpose of this thesis is to investigate the role of CSR (Corporate Social Responsibility) on the consumers’ brand perception.It is assumed that if CSR has any effect on the consumers’ brand perception it is supposed to be found as a component of the brand image. READ MORE