Essays about: "Consumer Decision. Social Responsibility"

Showing result 11 - 15 of 20 essays containing the words Consumer Decision. Social Responsibility.

  1. 11. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

    University essay from Avdelningen för ekonomi

    Author : Ruby E 130806 Kashif; [2013]
    Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

    Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE

  3. 12. Students' attitudes towards Corporate Social Responibility

    University essay from Sektionen för hälsa och samhälle

    Author : Johanna Renvert; [2013]
    Keywords : CSR; Corporate Social Responsibility; consumer behavior; decision-making process; students; CSR attitudes and attributes.;

    Abstract : Corporate social responsibility or CSR is a phenomenon that has steadily been growing for the past decade. CSR is generally considered as activities performed by a company in order to strengthen its positive image. READ MORE

  4. 13. Corporate Social Responsibility : The Role of CSR in Brand Assessment – A Consumers’ Perspective

    University essay from IHH, Marketing and Logistics

    Author : Benedikt Wiesmann; Eduard Habt; [2012]
    Keywords : CSR; Brand Image; Consumer Perception;

    Abstract : The purpose of this thesis is to investigate the role of CSR (Corporate Social Responsibility) on the consumers’ brand perception. It is assumed that if CSR has any effect on the consumers’ brand perception it is supposed to be found as a component of the brand image. READ MORE

  5. 14. FSC-Fairtrade certifierade trävaror : en marknadsundersökning av två byggvaruhandlare och deras kunder

    University essay from SLU/Dept. of Forest Products

    Author : Simon Ek; [2012]
    Keywords : FSC; Fairtrade; Miljömärkning; Byggvaruhandeln; Eco labeling; builders merchants;

    Abstract : Mellan 2011 och 2013 driver Fairtrade Labeling Organizations International (FLO) och Forest Stewardship Council (FSC) International Center ett pilotprojekt tillsammans. Syftet är att ge småbrukare i utvecklingsländer tillgång till en västerländsk marknad som kan ge dem skäligt betalt för deras skogsråvara. READ MORE

  6. 15. Nobody Likes It, Everybody Buys It ?! : The Attitude-Behavior Gap in Fast Fashion

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Friederike Düffelmeyer; [2012]
    Keywords : consumer behavior; fast fashion; attitude; behavior; gap; theory of planned behavior;

    Abstract : Negative voices about fast fashion have become much louder in the last couple of years. Stories about sourcing, production and disposal of products became headliners in respectable newspapers and material for shocking documentaries. However, the fast fashion retailers are still expanding their territories and even new chains emerge. READ MORE