Essays about: "Consumer behavior master"

Showing result 1 - 5 of 48 essays containing the words Consumer behavior master.

1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camille Buob; Sebastian Franzén; [2023]
   Keywords : Business and Economics;

   Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

3. 2. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Janika Förnges; Britta Sieling; [2023]
   Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE

4. 3. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Adam Christensson; Vendela Melin; [2023]
   Keywords : Business and Economics;

   Abstract : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. READ MORE

5. 4. Are expert judgments a reliable tool for predicting farmer and food consumer decisions? : experimental evidence from a forecasting survey

   University essay from SLU/Dept. of Economics

   Author : Adam Warren Kirby; [2023]
   Keywords : Experimental economics; forecasting; food-chain actors; food choice; agricultural policy;

   Abstract : Often trusted to provide sound recommendations and advice, experts from academia and industry are often relied upon throughout industries around the globe, and the food and agriculture industry is no different. We therefore ask, how accurate are these experts, and are they able to accurately forecast behavior from varying food chain actors such as farmers and consumers? Do these experts have a preconceived bias to one side or the other? These questions become increasingly important when considering policy developments such as the EU Farm to Fork strategy, which seek to integrate the consumer-facing food industry and the producer-forward agriculture industry, two policy realms that have historically remained relatively independent of one another. READ MORE

6. 5. Quality Assurance of Recycled HDPE in the Plastic Packaging Industry

   University essay from Lunds universitet/Innovation

   Author : Tora Abrahamsson; Juliana Kalling; [2023]
   Keywords : Thermoforming; Plastics; Recycling; Packaging Industry; HDPE; Technology and Engineering;

   Abstract : The recycling of plastic has the potential to support circular material use, thus decreasing the need for virgin plastics. However, there is an existing issue with assuring quality of recycled plastic materials, causing finished products to perform with poorer properties and unexpected deviations. READ MORE