Essays about: "Consumer incentive"

Showing result 1 - 5 of 41 essays containing the words Consumer incentive.

  1. 1. Beyond the Click: : Incentivizing Customer Responses in a Digital Space

    University essay from Södertörns högskola/Företagsekonomi

    Author : Angelina Petros; [2023]
    Keywords : Marketing; Incentive; Altruistic motivation; Reward types;

    Abstract : This research delves into the intricate dynamics of customer incentivization in company outreach, exploring the impact of incentives on consumer behavior. The study reveals a compelling connection between consumer opinions on monetary incentives and their actual responsiveness, emphasizing the need for strategic incentive-based programs. READ MORE

  3. 2. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isabelle Örnbratt; Erica Stenström; [2023]
    Keywords : Consumer behavior; consumption; technology; media; marketing; source credibility theory; dual-process theory;

    Abstract : Date:   2023-05-31 Level:   Bachelor Thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University Authors:  Erica Kim Stenström   Isabelle Örnbratt                            (96/11/06)    (01/03/31) Title:   The Evolution of Technology and its Effect on Consumption Supervisor:  Edward Gillmore Keywords:  Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE

  4. 3. Influential factors of experiential outdoor consumption - A qualitative study investigating the experiences and perceptions of experiential outdoor consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Holst-Norén; [2022-09-13]
    Keywords : Experiential consumption; Experiential outdoor consumption; Well-being; Theory of planned behaviour TPB ; Consumer behaviour; Materialism;

    Abstract : Researchers agree on the harm materialistic values and consumption have on consumers’ well-being in society today (Black, 2010; Goldsmith & Clark, 2012; Isenhour & Black, 2010; Muñiz-Velázquez et al., 2017; Pieters, 2013; Richins, 2017; Shrum et al., 2013; Van Boven & Gilovich, 2003). READ MORE

  5. 4. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Tania Schwarzer; [2022]
    Keywords : effective microorganisms; agroecology; biostimulants; beneficial microorganisms; lactic acid bacteria; bokashi; semi-structured interviews; interpretative phenomenological approach;

    Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE

  6. 5. TOWARDS SUSTAINABLE ROAD TRANSPORT - Key factors on consumers’ willingness to adopt electric vehicles in Sweden

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Gökay Cinar; [2021-07-14]
    Keywords : Sustainable Road Transport; Electric Vehicle; Sweden; Rational Choice Theory; Multi-level Perspective Framework;

    Abstract : This study aims to explore and understand key factors that influence consumers’ willingness to adopt electric vehicles in Sweden. As the world is facing the climate change reality, many initiatives are taking place in various sectors in different countries to tackle climate change. READ MORE