Essays about: "Consumer tribe"

Found 3 essays containing the words Consumer tribe.

1. 1. Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Philipp Sieben; Jean-Michel Ragg; [2020]
   Keywords : Surf Tribe; Tribal Marketing; Consumer Tribes; Social Media; Instagram; Consumer Behaviour;

   Abstract : Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. READ MORE

3. 2. Pirates of the box : Resource plunderers and collaboration within the CrossFit tribe

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Lindholm Elina; Bjälkenfalk Katrin; [2016]
   Keywords : Consumer tribe; plundering; resource exchange; hybrid exchange;

   Abstract : This paper addresses the concept of consumer tribes, and how various resource exchanges and plundering is carried out within this context. The concept of plundering has been introduced in research, yet only from a theoretical point of view. READ MORE

4. 3. How the Internet Facilitates the Activity within a Consumer Culture : - A Study of the Online Vinyl Record Network

   University essay from Företagsekonomiska institutionen

   Author : Stefan Söderlindh; David Broman; [2009]
   Keywords : Subcultures; marketing; online networks;

   Abstract : The purpose of this thesis is to describe and analyze how the online vinyl record network functions from both a consumer and retailer perspective, in order to gain an understanding of how the Internet facilitates the activity within a consumer culture. The vinyl record industry is experiencing a revival, with an upswing in sales and media attention and a significant increase in the amount of online trading. READ MORE