Essays about: "Consumer-generated advertising"
Showing result 6 - 6 of 6 essays containing the words Consumer-generated advertising.
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6. The usage of consumer generated advertising and its effect on receivers’ attitudes. : A study based on Doritos “crash the super bowl”-contest.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This study explores how consumer’s attitudes towards consumer-generated advertising (CGA) have changed over time. The study measures consumer attitude changes of the winning contributions from Doritos Crash the Super bowl between the years 2007-2014 on YouTube. READ MORE