Essays about: "Conversion rate optimization"

Showing result 1 - 5 of 13 essays containing the words Conversion rate optimization.

  1. 1. influencer campaign composition - an empirical study of influencer marketing campaign considerations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Xinying Li; Felix Fagergren; [2022]
    Keywords : social media; influencer marketing; categorization; performance measurement; optimization;

    Abstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE

  3. 2. Optimizing the sign-up flow for a fintech company using Google Analytics, Hotjar and A/B testing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emilia Kierkegaard; [2021]
    Keywords : ;

    Abstract : Denna studie har undersökt UX-optimering som ett medel för att öka konverteringarna för ett finansteknikföretag. Målet var att göra ombordstignings-processen för produktansökningar genom ett registreringsflöde på företagets webbplats så smidig och enkel som möjligt. READ MORE

  4. 3. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : The fast transforming world of technology has made the environment for Brand Management increasingly complex. To survive, brands need to raise the stakes, develop sharper strategies, provide holistic experiences, and gain a better understanding of their customers. READ MORE

  5. 4. Digital Marketing for Conversion Rate Optimization : Prioritizing Efforts for SMEs with Consideration to Information Overload

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jenny Nilsson Vestola; Karolina Vennström; [2019]
    Keywords : Digital Marketing; Conversion Rate Optimization; Customer Journey; Information Overload;

    Abstract : Digital marketing involves several channels that represent important touchpoints across the customer journey which SMEs must prioritize and invest in effectively. However, SMEs can struggle with limited resources of time, budget and knowledge which makes successful implementation of digital marketing and conversion rate optimization difficult. READ MORE

  6. 5. Conversion Rate Optimization : A Qualitative Approach to Identifying Optimization Barriers

    University essay from Högskolan i Jönköping/JTH, Datateknik och informatik

    Author : Marina Jensen; [2019]
    Keywords : Conversion rate optimization; User experience UX ; Working culture; Barrier; ;

    Abstract : This thesis examined the question “What barriers are preventing Swedish companies from performing a structured conversion rate optimization process?”. As the purpose is to obtain an understanding of what is preventing companies from successfully execute conversion rate optimization (CRO). READ MORE