Essays about: "Corporate Brand Identity"

Showing result 1 - 5 of 86 essays containing the words Corporate Brand Identity.

  1. 1. Making a Red Devil: The Case of Manchester United and Mason Greenwood

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Otterhed Bolin; Gabriel Eppens; [2024]
    Keywords : Corporate Brand Identity; Reputation Management; Corporate Social Responsibility; Crisis Management; Business and Economics;

    Abstract : .... READ MORE

  3. 2. Candy clash: M&M’s caught in the crossfire

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
    Keywords : reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

    Abstract : .... READ MORE

  4. 3. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Keywords : Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Abstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE

  5. 4. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  6. 5. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Linnéa Nordmark; [2023]
    Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE