Essays about: "Corporate Social Responsibility CSR and customer"

Showing result 1 - 5 of 54 essays containing the words Corporate Social Responsibility CSR and customer.

  1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  3. 2. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Per Fröderberg; Philip Rask; [2023]
    Keywords : CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

    Abstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE

  4. 3. The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships : An explorative case study on the transformation towards a more sustainable and responsible future in the mining industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Savannah Buhler; Tuuli Söder; [2023]
    Keywords : CSR activities; B2B Relationships; Collaboration; Alignment; Differentiation;

    Abstract : Date: 2023-05-30 Level: Bachelor Thesis in Business Administration, 15 cr  Institution:  School of Business, Society and Engineering, Mälardalen University  Authors:  Savannah Buhler         Tuuli Söder                (99/02/15)                   (99/03/12) Title: The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships Supervisor: Edward Gillmore  Keywords: CSR activities, B2B Relationships, Collaboration, Alignment, Differentiation Research question: What effect do CSR alignment strategies and CSR differentiation strategies have on a firm's B2B relationships?  Purpose: The purpose of this research is to study how a firm aligns or differentiates its CSR strategies in a B2B context. The aim is to investigate how a firm’s CSR strategies affect customer relationships. READ MORE

  5. 4. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Edwin Föjerstam; Amir Hukic; Märta Ögren Kull; [2022]
    Keywords : CSR; Corporate Social Responsibility; Customer Loyalty;

    Abstract : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. READ MORE

  6. 5. Considering the value of corporate social responsibility (CSR) for Supermarkets’ customers in Sweden and Egypt, quantiaive sudy, 18-10-2022

    University essay from Umeå universitet/Företagsekonomi

    Author : ASRAFUL CHOWDHURY; Ali Mohamed; [2022]
    Keywords : Corporate social responsibilities CSR ; CSR in Retails; Supermarkets retails; sustainability; corporate responsibility; corporate accountability; corporate citizenship; CSR initiatives; business ethics; Millennials.;

    Abstract : The values and ethical aspects of CSR has received a large number of researcher attentionover the last decade and this study is focused on value of CSR in the context of bothSweden and Egypt. Results of this Quantitative research indicated that customers attentionand purchase decisions are motivated by CSR activities by corporations if people aware ofthe importance of CSR value. READ MORE