Essays about: "Creating New Customer Value Using a Co-innovation Perspective. A case study of ABB"
Found 1 essay containing the words Creating New Customer Value Using a Co-innovation Perspective. A case study of ABB.
-
1. Creating New Customer Value Using a Co-innovation Perspective. A case study of ABB
University essay from Göteborgs universitet/Graduate SchoolAbstract : Studies has shown that organizations that are networked and interdependent are able to collaborate and co-create value. The main purpose of this case study of ABB is to examine the innovation process and how to involve customers. Theoretical results show that the development of innovation models has resulted in a complex value chain. READ MORE
Result pages:
1