Essays about: "Cronbach s alpha"

Showing result 1 - 5 of 41 essays containing the words Cronbach s alpha.

1. 1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Ziyi Zhang; Yaxin Xue; [2023]
   Keywords : Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

   Abstract : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. READ MORE

3. 2. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lizette Hughes; Persson Maria; [2023]
   Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

   Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE

4. 3. Impact of Internal Innovation on Firm performance with moderating role of collaborative innovation.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Haris Arshad; Zeeshan Ullah; [2022]
   Keywords : Product Innovation; Process Innovation; Collaborative Innovation; Firm Performance;

   Abstract : Purpose: The study primarily aims to examine the effect of internal innovation in determining the firm performance for the textile industry of Pakistan by testing the research framework of innovation diffusion theory. Additionally, the study also explores the moderating role of collaborative innovation in explaining the relationship between internal innovation and a firm’s performance in the target population. READ MORE

5. 4. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

   University essay from

   Author : Joanna Kedzior; Marie Tiberg; [2022]
   Keywords : Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

   Abstract : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. READ MORE

6. 5. Target your customer's contextually : Explaining contextual targeting’s effect within the banking market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Alex Berlin; Anton Johnsson; [2021]
   Keywords : Contextual targeting; Attitudes; Cognitive; Affective; Conative; Privacy concerns; Trust; Loyalty;

   Abstract : Purpose: The purpose of this explanatory study was to explain how contextual targeting affects customer attitudes, privacy concerns, trust, and loyalty.  Literature Review: The reviewed literature included concepts that are important within the banking market. READ MORE