Essays about: "Cross-cultural market research"

Showing result 1 - 5 of 31 essays containing the words Cross-cultural market research.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

    University essay from Umeå universitet/Företagsekonomi

    Author : Chris Niklasson; Louis Olakunle Ogbere; [2024]
    Keywords : Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

    Abstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE

  4. 3. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.

    University essay from Göteborgs universitet/Graduate School

    Author : Dalia Adawi; Diana Kebedom; [2023-09-07]
    Keywords : International business relationship; Trust; Commitment; Communication; Creating -; Developing -; and Dissolving B2B relationships; Multicultural Business; Business Sweden; South Africa; Kenya;

    Abstract : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. READ MORE

  5. 4. The role of cultural differences in group formation in a public organisation’s work environment : A qualitative study based of the cleaning service industry in the public sector

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Magdalena Ir; [2023]
    Keywords : cultural differences; group formation; public organisation; work environment; management; kulturella skillnader; gruppbildning; offentlig organisation; arbetsmiljö; ledarskap;

    Abstract : Abstract  Background   Demographic changes pose a challenge to the labour market as to how to wisely and effectively implement a diversity management policy. As the Statistics Sweden (n.d.) statistics for 2021 show, just over 90 000 people migrated to Sweden. READ MORE

  6. 5. Hello! How can I assist you today ? : An Analysis of GPT Technology in Supporting International Entrepreneurship

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anaïs LALLEE; Nana MUCO; [2023]
    Keywords : GPT; ChatGPT; Artificial Intelligence Technology; Generative AI; International Entrepreneurship; International Business; Communication tool; Knowledge Leverage tool; Strategic Tool; Enhanced performance.;

    Abstract : This thesis investigates the applications and implications of Generative Pretrained Transformer (GPT) technology in international entrepreneurship. The research questions focus on how GPT can serve as a strategic tool, communication tool, and knowledge leverage tool, and how these applications influence decision-making, enhance performance, The findings from the analysis chapters highlights that GPT significantly contributes to strategic planning, market analysis, and operational management, thereby enhancing decision-making and performance. READ MORE