Essays about: "Cross-culture consumer behaviour"

Found 1 essay containing the words Cross-culture consumer behaviour.

  1. 1. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Siraporn Wongdatengam; Panjaporn Kruapanichwong; [2011]
    Keywords : Cross culture; consumer behavior;

    Abstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE