Essays about: "Cross-culture consumer behaviour"
Found 1 essay containing the words Cross-culture consumer behaviour.
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1. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE
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