Essays about: "Cross-selling"

Showing result 1 - 5 of 14 essays containing the word Cross-selling.

  1. 1. Personalized Investment Recommendations Using Recommendation Systems

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Lorik Sadriu; [2023]
    Keywords : Recommendation systems; Deep learning; Institutional investors; Investment decision-making; Mean-variance spanning test; Cross-Selling; Business and Economics;

    Abstract : This paper presents a Deep Learning-based Hybrid Recommendation System (DLHR) designed specifically for institutional investors with public portfolio holdings on the Stockholm Stock Exchange. The objective is to provide personalized investment recommendations, complement existing portfolios, and explore untapped cross-selling opportunities. READ MORE

  3. 2. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Johanna Olnén; [2022]
    Keywords : ;

    Abstract : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. READ MORE

  4. 3. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Author : Ingrid Wendin; Per Bark; [2021]
    Keywords : data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

    Abstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE

  5. 4. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Elizabeth Anzén; Lukas Ekberg; [2020]
    Keywords : AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

    Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE

  6. 5. What’s the point of the collection point? - A case study in Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Albihn; Pierre Larsson; [2019-07-02]
    Keywords : CDP; ; Point Allocation; City Logistics; Parcel delivery; collection and delivery point; ; Last-mile delivery;

    Abstract : It not uncommon to read things such as “New record for E-commerce this year, again” in headlines of newspapers. In the case of Sweden, collection and delivery points, CDP's, are the most common way of delivering parcels. READ MORE