Essays about: "Crowne Plaza"

Found 1 essay containing the words Crowne Plaza.

  1. 1. Sustainable strategy as a source of competitive advantage for hotels: A case study of Ørestad area with focus on the Crowne Plaza Hotel

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Georgy Charyev; [2013]
    Keywords : sustainable strategy; sustainable urban development; hotel management; environment; Crowne Plaza; Ørestad;

    Abstract : The purpose of this Thesis is to conduct an analysis describing the sustainable strategy available for hotels, evaluating its potential to create competitive advantage and exploring how its implementation influences other actors in the industry specifically and the whole area development generally. The case study of Ørestad district has been chosen with focus on the Crowne Plaza hotel. READ MORE