Essays about: "Crystal Holmes"

Found 2 essays containing the words Crystal Holmes.

1. 1. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

   University essay from Umeå universitet/Företagsekonomi

   Author : Crystal Holmes; Karin Jorlöv; [2015]
   Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

   Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE

3. 2. Banks' Social Capital Investment : Qualitative Insights from Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Crystal Holmes Zamanian; Lisa Åström; [2014]
   Keywords : social capital; banks Sweden; investment networks; networking; socialt kapital; nätverkande; banker Sverige; nätverk;

   Abstract : Having recognized the merits of social capital research within other study areas, the authors of this degree project take a look at this concept from a relatively untouched perspective, banks. Social capital has long been a staple in both political science as well as sociology discourse. READ MORE