Essays about: "Cue"
Showing result 1 - 5 of 103 essays containing the word Cue.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE
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3. Pilot Study on Working Memory : Investigating Single Trial Decoding to Find the Best Stimulus and Target for a Future Personalized Neurofeedback
University essay from KTH/Medicinteknik och hälsosystemAbstract : A standard Neurofeedback approach to mitigate the working memory decline in some fragile groups (elderly, subjects affected by stroke or Alzheimer's disease) can be suboptimal for some patients. The goal of this research is to investigate which visual stimulus (among colour, geometrical shape, direction, and symbol) is the most suited for each of the six healthy participants and which brain areas are the most discriminative, during the maintenance of a presented stimulus in a retro-cue-based working memory experiment. READ MORE
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4. Flexible Resource Allocation in Visual Working Memory: Insights from Pupillary Responses and Behavioral Precision
University essay from Stockholms universitet/Psykologiska institutionenAbstract : An ongoing debate exists on how visual working memory (VWM) utilizes its limited resources. This study examined how VWM resource allocation affects memory precision and pupil size. READ MORE
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5. Effect of tree age on masting signal in tree-ring chronologies of beech in southern Sweden
University essay from SLU/Southern Swedish Forest Research CentreAbstract : Masting is a synchronous and highly variable production of seeds in tree species. Masting may reflect a reproduction strategy to cope with seed predation. In beech, temperature is the cue controlling annual variability in seeding. Masting behaviour in beech typically begins around the age of 40 years. READ MORE