Essays about: "Cultural Myths"
Showing result 1 - 5 of 47 essays containing the words Cultural Myths.
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1. The Collective Unconscious in Neil Gaiman's Fairy Tales : The Motif of the Triple Goddess through Symbols and the Manifestations of the Anima Archetype
University essay from Karlstads universitetAbstract : Many recent studies confirm that the fantasy genre is based on ancient myths. Contemporary authors of fiction create new versions of myths, often using ancient “natural” and cultural symbols. Neil Gaiman is one of these tellers of modern myth. READ MORE
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2. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food
University essay fromAbstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE
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3. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
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4. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE
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5. Tragic Tales of ‘Victims’ and ‘Villains’ – A Study on Narratives and Emotions in Danish Rape Trials
University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionenAbstract : Given the fact that rape is difficult to prove in court and trials primarily are based on the defendant’s word against the plaintiff’s, it becomes highly significant to study the narratives about rape presented in criminal trials. This thesis is an ethnographic-inspired study conduct-ed in Danish courts from January to May 2023. READ MORE
