Essays about: "Customer Referral Value"

Found 2 essays containing the words Customer Referral Value.

1. 1. Customers Perspective of a Non-Reward Referral Marketing. : A Case Study of OnePlus Smartphone Manufacturer.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Dennis Luu; Sebisubi Lubwama Muhamad; [2016]
   Keywords : Non-reward referral marketing;

   Abstract : Aim: The aim of this study is to analyze how a non-reward referral program can be operated without offering a real incentive to one referring someone else to a company. A case of Oneplus smart phone Manufacturer Company is used to illustrate the topic under study in the introduction chapter to give the reader a clear picture of the study. READ MORE

3. 2. Substantial Effects of Word of Mouth Marketing in Telecommunications Industry

   University essay from KTH/Industriell Management

   Author : HAZAR KUTAY KIRISCIOGLU; [2013]
   Keywords : Word of Mouth; Traditional Marketing; Business to Business; Customer Lifetime Value; Customer Referral Value; Measurement; Tailored WOM Strategies; Connectivity;

   Abstract : One of the biggest responsibilities of today’s marketing managers is to use their financial and labour resources in the most efficient way. However, any kind of traditional marketing method which is designed and spread by the seller is both costly and less influential on customer’s buying behaviour. READ MORE