Essays about: "Customer Relationship Management and Customer Loyalty"

Showing result 1 - 5 of 61 essays containing the words Customer Relationship Management and Customer Loyalty.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

3. 2. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

4. 3. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

5. 4. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Huaying Wang; Annmarie Okalebo; [2022]
   Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

   Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

6. 5. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

   University essay from SLU/Dept. of Economics

   Author : Aran Candil Sulayman; David Hartman; [2022]
   Keywords : CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

   Abstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE