Essays about: "Customer Relationship Management in Hotel Industry"

Showing result 1 - 5 of 6 essays containing the words Customer Relationship Management in Hotel Industry.

  1. 1. Kinds of industries over- and underrepresented in CRM case studies

    University essay from

    Author : Elvira Jacobsson; [2017]
    Keywords : Industry; Case study; Under- and overrepresented; CRM; Customer Relationship Management; CRM-systems;

    Abstract : The purpose of this case study is to determine if there are any under- or overrepresented industries in CRM case studies. CRM stands for customer relationship management and can be applied as a system to help the sales manager in an industry to control the activities and their customers. READ MORE

  2. 2. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  3. 3. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  4. 4. Empowerment, Contextual Performance & Job Satisfaction -      A Case Study of the Scandic Hotels in Jönköping -

    University essay from Högskolan i Jönköping/Högskolan i Jönköping/IHH, FöretagsekonomiIHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/Högskolan i Jönköping/IHH, FöretagsekonomiIHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/Högskolan i Jönköping/IHH, FöretagsekonomiIHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Sandra Alibegovic; Andrew Hawkins; Mitesh Parmar; [2009]
    Keywords : Job Satisfaction; Employee Empowerment; Contextual Performance; Hotel Service Industry; Scandic Hotels;

    Abstract : Purpose: The purpose of this study was to examine the relationship between job satisfaction among hotel employees as well as the relationship between employee empowerment and contextual performance behaviours.Background: Most managers and scholars emphasize that an organization’s most important tool for gaining a competitive advantage is its people and; in order for the firm to attain success employees must be involved and active. READ MORE

  5. 5. ROOM FOR SALE - A critical review of different pricing strategies within the hotel industry; with a special focus on Revenue Management

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Gökhan Erol; Hampus Waldemarson; Karl Svensson; [2008]
    Keywords : hotel; pricing strategies; revenue management; customer relationship; market change; blue ocean strategy; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to critically review different pricing strategies with a special focus on Revenue Management and discuss the possibilities and challenges for hotels when optimising their profitability. Methodology: We have conducted three case studies on hotels located in the Öresund region. READ MORE