Search for essays about: "Customer Relationship Management"

Showing result 1 - 5 of 101 essays containing the words Customer Relationship Management.

  2. 1. Relationship Marketing in the Travel Industry : A Two Sided Perspective

    University essay from Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Jessica Nordlöf; Matilda Svensson; Emily Frost; [2010]
    Keywords : relationship marketing; travel agencies; customer relationships; customer life cycle; customer retention;

    Abstract : The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. READ MORE

  4. 2. How Internet Marketing Tools Influence Customer Relationship Management : An analysis based on webinar

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Wenqin Chen; Lu Bai; [2010]
    Keywords : Internet marketing Tools; Customer Relationship Management; Commitment; Satisfaction; Trust; Webinar; Multiple method;

    Abstract : The purpose of this dissertation is to present how online marketing tools influence customer relationship management (CRM) in a Business to Business (B to B) company. After reviewing the relevant theories, a frame of reference for client relations through the internet is selected from the research of Baueret al (2002). READ MORE

  5. 3. Category Management in Chinese Supermarket Retailing : A Case Study in Chinese Lianhua Supermarket

    University essay from Högskolan i Jönköping/Högskolan i Jönköping/Internationella HandelshögskolanIHH, Centre of Logistics and Supply Chain Management; Högskolan i Jönköping/Högskolan i Jönköping/Internationella HandelshögskolanIHH, Centre of Logistics and Supply Chain Management

    Author : Tingting Liu; Jing Wang; [2010]
    Keywords : Chinese supermarket retailing; demand management; category management;

    Abstract : Purpose - The purpose of the research is to study how category management is implemented by Chinese Lianhua supermarket. Design/methodology/approach - This paper is adopted a single case study of qualitative ap-proach with explanatory and exploratory design as our research strategy. READ MORE

  6. 4. CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Amanda Lindström; Karina Polyakova; [2010]
    Keywords : Customer-Centricity; Channel Management; Customer Value; Customer Relationship Management; Relationship Dependency; Loyalty; Profitability; Segmentation; Roadmap; Implementation; Success Measurement;

    Abstract : This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to creating this type of relationship. READ MORE

  7. 5. Loyalty Card Promotional Activity in Budget Hotel

    University essay from Karlstads universitet/Institutionen för ekonomi

    Author : Fei Teng; [2010]
    Keywords : loyalty card; budget hotel; Swedish customer;

    Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE