Essays about: "Customer Relationship in Electronic Banking"

Found 3 essays containing the words Customer Relationship in Electronic Banking.

  1. 1. Banks' Counteractions against Customers' Online Criticism

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Johanna Russo; Sara Pierre; [2012]
    Keywords : Bank; customer behavior; social media; dissatisfaction; online complaints; e-WOM; sCRM;

    Abstract : Abstract Title:             Banks’ Counteractions against Customers’ Online Criticism Date:             June 5, 2012 Institution:   School of sustainable development of society and technology, Mälardalen University Level:           Bachelor thesis in business administration, 15 ECTS Authors:       Sara Pierre and Johanna Russo                Tutor:           Carl G. Thunman Keywords:   Banks, social media, dissatisfaction, complaints, customer behavior, sCRM, and e-WOM Purpose:       The purpose of this thesis is to describe and analyze how, where and why customers criticize the banking sector through online platforms, how the banks choose to defend themselves and counter this criticism, and to what extent these complaints may proliferate if not dealt with. READ MORE

  3. 2. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shakoor Abdul; [2011]
    Keywords : Electronic; Customer; Relationship; Management;

    Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE

  4. 3. Too busy to wait in line, just click and bank online : Customer Loyalty in Web-Only Banks

    University essay from IHH, Företagsekonomi

    Author : Josefine Steinhagen; Lucile Van Kerrebroeck; [2006]
    Keywords : E-Service; Loyalty; E-Banking;

    Abstract : Traditionally, banks have always had a close relationship with their customers. They often knew them as individuals, and satisfied their needs through personal customized services. Recently, the development of electronic banking or e-banking has influenced the increasing competition within the banking industry. READ MORE