Essays about: "Customer Segment"

Showing result 1 - 5 of 172 essays containing the words Customer Segment.

  1. 1. Challenges in the Maintenance and Diagnostic Segment of Digital Asset Management in the Swedish Railway Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Salam Adeeb; Marwan Ouali; [2023]
    Keywords : Railway Digital Asset Management; remote monitoring; condition-based maintenance; predictive maintenance; Digital tillgångsförvaltning; prediktivt underhåll; tillståndsbaserat underhåll; diagnostik;

    Abstract : Just like the rest of society, the use of digital technology has throughout the years become a more crucial part for train companies to improve performance, meet customer demands, improve operation and maintenance processes to increase efficiency and reliability. These solutions have through time developed to become part of a cluster named Digital Asset Management (DAM). READ MORE

  3. 2. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

    University essay from Lunds universitet/Produktionsekonomi

    Author : Morgan Bryer; Anton Palmén; [2023]
    Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

    Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE

  4. 3. On the Service Level Disparities between Spare Parts Segments - A Case Study at Tetra Pak Technical Service

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Heinze; Henrik Linton; [2023]
    Keywords : Spare Parts Management; Spare Parts Inventory Management; Ser- vice Level Disparities; Inventory Control; Technology and Engineering;

    Abstract : Tetra Pack Technical Services provides spare parts for Packaging and Processing product segments. Despite similar inventory management, the processing segment consistently has a lower spare parts service level. READ MORE

  5. 4. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

  6. 5. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Theodor Bengtsson; Jonas Hägerlöf; [2023]
    Keywords : Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

    Abstract : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. READ MORE