Essays about: "Customer expectations to hotel"
Found 2 essays containing the words Customer expectations to hotel.
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1. Where are you? : A qualitative investigation of self-service technology in the hotel industry
University essay from Umeå universitet/FöretagsekonomiAbstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE
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2. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. READ MORE