Essays about: "Customer service strategy to retain customer loyalty"

Found 4 essays containing the words Customer service strategy to retain customer loyalty.

  1. 1. Milk as a Service : Exploring the Concepts of Servitization and Digitalization in the Business Model of an Incumbent Manufacturing Firm

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Furberg; Anna Naumburg; [2019]
    Keywords : Servitization; Digitalization; Business Model Innovation; Value Creation; Tjänstefiering; digitalisering; affärsmodellsinnovation; värdeskapande;

    Abstract : Due to digitalization as a technology shift, many incumbent manufacturing firms face challenges to maintain their position on the market. One solution to tackle this technology shift is by servitization, which has shown great opportunities for value creation in various industries. READ MORE

  3. 2. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Rehan Shaikh; [2015]
    Keywords : Customer relationship management CRM ; mobile CRM mCRM ; mobile services; customer loyalty; customer acceptance; technology acceptance model;

    Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE

  4. 3. Service Quality & Customer Satisfaction: A case study in Banking Sector

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sara Qadeer; [2014]
    Keywords : ;

    Abstract : The aim of this research is to analyze the impact of service quality on customer satisfaction.  A sound association is found between customer satisfaction and the quality of service provided by the companies. READ MORE

  5. 4. Investigating factors that can have an impact on customer loyalty : an empirical study of IKEA

    University essay from Avdelningen för ekonomi

    Author : Nana Wei; [2010]
    Keywords : customer loyalty; customer classifying; trust; commitment; communication;

    Abstract :   Title: Investigating factors that can have an impact on customer loyalty -an empirical study of IKEA     Level: thesis for Bachelor Degree in Business Administration   Author: Nana Wei 8502202-T141   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: The aim of this thesis is to investigate which factors will have impact on customer’ loyalty strategy. READ MORE