Essays about: "Customer-driven Purchasing"
Found 2 essays containing the words Customer-driven Purchasing.
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1. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. READ MORE
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2. How to improve the inbound flow of an manufacturing company : Analyzing and refining the Customer-driven Purchasing method
University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain ManagementAbstract : Purpose: The purpose of this research is to analyze the CDP-method in order to develop and refine the method. The method is developed and presented in Bäckstrand (2012), with the aim to strengthen the competitiveness of manufacturing companies. READ MORE