Essays about: "Customersatisfaction"

Showing result 1 - 5 of 12 essays containing the word Customersatisfaction.

1. 1. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Kenneth Santos; Rasmus Törnros; [2023]
   Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

   Abstract : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. READ MORE

3. 2. Spotlight on the factors impacting customer satisfaction in offline shopping : A quantitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Isabel Burch; Bofei Lu; Yihui Ren; [2023]
   Keywords : Offline Shopping; Customer Perceived Value; Customer Expectations; Touch Experience; Customer Satisfaction;

   Abstract : Background: Customers find great psychological satisfaction and pleasure when shopping. Customer satisfaction is crucial for a business's success, and increasing it will strengthenfinancial performance and competitiveness. READ MORE

4. 3. Chatbots and Customer Satisfaction in routine banking assistance: A comparative study between India and Sweden

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Arya Hari; [2023]
   Keywords : Chatbots; Digital Services Innovation; Customer Satisfaction; Routine Banking Assistance; Digital Transformation; Financial Services;

   Abstract : With the proliferation of digital services and technologies, industries, including thebanking sector, are looking for innovative ways to improve customer experience. The criticalaspect of improving customer experience is increased customer satisfaction, which helps toattract new customers and to retain existing ones. READ MORE

5. 4. From Plate to Palate: Elevating Customer Experience Management and Satisfaction : A case study of Swedish fine dining restaurants

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Benmakhlouf Sara; Rodrigo Fajardo; [2023]
   Keywords : Fine dining restaurants; customer experience; customer satisfaction; five aspects of a meal model; service blueprints; service clues and messages;

   Abstract : Customer experience is a broad topic that can cover several different branches,fields and industries. Various researchers have done significant work into thetopic, yet it still has gaps of fragmentation and an overall understanding on howto manage it. READ MORE

6. 5. Customer satisfaction and SST - How can these two factors come to be? : A quantitative research study on the impact of self service technology on customer satisfaction in the healthcare sector

   University essay from Umeå universitet/Företagsekonomi

   Author : Lovisa Sundin; Sai Bhalerao; [2022]
   Keywords : ;

   Abstract : The main purpose of conducting this study is to investigate the effects of factors capturingthe use of SST on attitude towards SST and customer satisfaction in the public healthcaresector. More specifically, the study examines the impact of technology readiness, needfor human interaction, perceived trust, perceived usefulness and perceived ease of use onattitude towards SST and customer satisfaction. READ MORE