Essays about: "DART-model"

Showing result 1 - 5 of 6 essays containing the word DART-model.

1. 1. Co-Creating Value through Content Marketing; A multiple case study

   University essay from Göteborgs universitet/Graduate School

   Author : Anna Lotta Lindström; Anna Jörnéus; [2016-09-27]
   Keywords : content marketing; value co-creation; value; service-dominant S-D ; logic; DART model; process-based framework;

   Abstract : The digital revolution has significantly changed the business environments, forcing companies to adapt the processes in the entire organization in order to stay competitive. As a result, researchers have emphasized the potential of co-creating value with customers. READ MORE

3. 2. Sharing is caring : A case study of co-creation on Facebook

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Johanna Davidsson; Sara Wallin; [2016]
   Keywords : Value creation; Co-creation; Social Network Sites; Facebook; DART-model;

   Abstract : The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways of customer-corporation interactions evolve constantly, enabling customers to participate and co-create value with the corporations. READ MORE

4. 3. The Art of Interaction – Engaging with Customers in Online Co-Creation Activities

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lena Marie Kurenbach; Gediminas Norgela; [2015]
   Keywords : social media features; customer co-creation; online co-creation; company-customer interaction; DART model; Business and Economics;

   Abstract : Over decades companies co-created products together with customers. The rise of social media has created new possibilities of collaboration and changed the way how companies can interact with customers. READ MORE

5. 4. Dare to Share: User Value Co-creation in the Sharing Economy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katelyn Hertler; Natasha Tasso; [2015]
   Keywords : Holbrook’s Value Typology; Metcalfe’s Law and the Network Effect; DART Model of Value Co-Creation; Digital Network Interaction Models; Business and Economics;

   Abstract : The purpose of this research is to explore the impact users have on value co-creation in the sharing economy. More specifically, we aim to examine the values users can co-create for each other through exchanges and interactions within the sharing economy. READ MORE

6. 5. The balancing act of customer involvement for product innovation : - A case study of Electrolux and Volvo Cars

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Christoffer Granquist; Oscar Grönesjö; [2014]
   Keywords : Customer Involvement; New Product Development; Voice-of-the-consumer; Co-Creation; Product Innovation.;

   Abstract :   Purpose        The overall purpose is to describe how manufacturing companies involve customers in order to develop new innovations that meet customers’ needs, and furthermore illustrate how the customer involvement process can be managed. By investigating companies in similar industries where the degree of technology and pace of innovation is high, we clarify how, when and with who companies can engage activities for customer involvement. READ MORE