Essays about: "Dada Dada Olanrewaju"

Found 1 essay containing the words Dada Dada Olanrewaju.

  1. 1. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ehsan Ehsan Ullah; Bukola Karlsson; Dada Dada Olanrewaju; [2016]
    Keywords : Globalization; Emerging Markets; Foreign Market Entry Strategies; Market Entry Modes; Franchising.;

    Abstract : Title: Foreign Market Entry Strategies A case study of IKEA entering Indian market Purpose: The purpose of this study is to describe factors that need to be considered when entering Indian market. Research Questions: (1) How does IKEA handles its market entry strategy in India? (2) What are the barriers for IKEA in Indian market? (3) Why is IKEA interested in Indian market? Methodology: This thesis has a deductive approach and a qualitative research method. READ MORE