Essays about: "Dan Zhu"

Found 2 essays containing the words Dan Zhu.

  1. 1. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    University essay from IHH, Företagsekonomi

    Author : Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Keywords : Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Abstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE

  3. 2. Marketing Strategic Change in Expansionof Disneyland : Cases Study of Disneyland's Overseas Expansion in Shanghai

    University essay from IHH, Företagsekonomi

    Author : Li Zhu; Dan Xu; [2010]
    Keywords : ;

    Abstract : Problem: The international theme park industry is growing but is also facing a series of bottleneck problems. Disneyland as one of the most famous theme parks, is trying to expand its kingdom to China. READ MORE