Essays about: "Daniel Yamba-Guimbi"

Found 1 essay containing the words Daniel Yamba-Guimbi.

  1. 1. The state of the digital music market in France and its tendencies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Maxence Caillet; Daniel Yamba-Guimbi; [2010]
    Keywords : marketing; digital music; music; France; service; marketing mix; 7Ps theory; marketing; musique digitale; musique; France; service; mix marketing; théorie 7P;

    Abstract : The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France. The purpose is to explore what the state of the current digital music market in France is and its trends. Thus, we exhibit the tools implemented by companies to act in this market. . READ MORE