Essays about: "Data monetization"

Showing result 1 - 5 of 19 essays containing the words Data monetization.

1. 1. The Influence of Market Dynamics on Business-to-Business Platform Service Pricing : A Case Study in the Spirits Industry

   University essay from Uppsala universitet/Industriell teknik

   Author : Andreas Nygren Ålander; Vilhelm Simoni; [2022]
   Keywords : business model; digital service; platform service; two-sided platform; multi-sided platform; pricing strategy; business-to-business; platform strategy; network effect; market dynamics;

   Abstract : Digitization of business has evolved business strategies and models. Companies have found new ways of value creation and consequently innovated monetization. A prominent area where this can be seen is within platform services, which lacks business-to-business research. Knowledge contribution in this area is therefore warranted. READ MORE

3. 2. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

   University essay from Göteborgs universitet/Graduate School

   Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
   Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

   Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

4. 3. The Social Media Dilemma:Millennials Dealing With Data Tracking in a Mediatized Society

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Hannah Volman; [2021]
   Keywords : social media; data tracking; privacy paradox; media dilemmas; millennials;

   Abstract : Through its growing popularity, social media platforms have become influential in our society. Data tracking allows social media platforms to continue providing free and personalized services. READ MORE

5. 4. Commercial forestland investments : a comparative analysis of ownership objectives

   University essay from SLU/Dept. of Forest Economics

   Author : Mikael Olsson; Gustaf Sparrevik; [2021]
   Keywords : Capital Asset Pricing Model; CAPM; forest estates; legal entity; property market; vertical integration; taxes;

   Abstract : Since the early 1990s interest rates have been decreasing, which has led to lowered yield on traditional secure financial assets as bonds. It has resulted in a flow of capital in the financial market towards alternative investments in the search for yield beyond the stock market. READ MORE

6. 5. It is Time to Become Data-driven, but How : Depicting a Development Process Model

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Johan Andersson; Amirhossein Gharaie; [2021]
   Keywords : Business model; Data-driven business model; Business model innovation; DDBM development process; development process;

   Abstract : Background: The business model (BM) is an essential part of firms and it needs to be innovated continuously to allow firms to stay or become competitive. The process of business model innovation (BMI) unfolds incrementally by re-designing or developing new activities in order to provide value propositions (VP). READ MORE