Essays about: "David Olson"

Found 1 essay containing the words David Olson.

  1. 1. Re-Branding "Reefer": The Effects of Branding on Consumer Attitudes Towards Legal Cannabis

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : David Olson; [2014]
    Keywords : cannabis; branding; consumer attitudes; emerging markets; market shaping;

    Abstract : Legal cannabis markets have begun rapidly emerging around the world and the trend seems poised to continue spreading. But even after the fight for legalization has been won, there awaits an entirely new battle for actors in the cannabis market: undoing the decades of stigma, stereotypes, and controversy surrounding the world's most valuable cash crop. READ MORE