Essays about: "Dawei Guo"

Found 1 essay containing the words Dawei Guo.

  1. 1. Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dawei Guo; Zhikun Liu; [2016]
    Keywords : Fashion luxuries; Chinese Dama; Attitudes; Motivation.;

    Abstract : Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. READ MORE