Essays about: "Deceptive advertising"

Showing result 1 - 5 of 10 essays containing the words Deceptive advertising.

  1. 1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  3. 2. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Julia Fagerström; Elin Hultin; [2020]
    Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE

  4. 3. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
    Keywords : Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

    Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE

  5. 4. Ad Disclosures on Social Media: An Excessive Obsession?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Pauline Norden; Tilda Larsson Riad; [2018]
    Keywords : Ad Disclosure; Influencer Marketing; Instagram; Deceptive Marketing; Native Advertising;

    Abstract : The way in which brands promote their products and services is constantly developing whilst adapting to the ever-changing media landscape. Today, it is all about communicating with customers in a two-way format, incorporating marketing in social channels and creating content of value. READ MORE

  6. 5. The Imitation Game - Examining the Effects of Native Advertising on Attitudes toward Publishers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Ekwall; Isa Widerståhl; [2017]
    Keywords : Native Advertising; Sponsored Articles; Disclosures; Deceptiveness; Publisher Attitudes;

    Abstract : In recent years, native advertising - advertising that mimics the design, function and feel of a source's original content - has seen an increase in popularity among publishers that hope to counteract falling advertising revenues. Review of existing research indicates that consumers have difficulties recognizing the commercial intent of native advertisements. READ MORE