Essays about: "Designing for Brands"
Showing result 1 - 5 of 17 essays containing the words Designing for Brands.
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1. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE
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2. influencer campaign composition - an empirical study of influencer marketing campaign considerations
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE
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3. Emotional Durability : Strategies and Future Integration – A Case Study
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE
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4. What motivates you? : Exploring the underlying motivational factors for participation in UGC contests on Instagram.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Throughout recent years, the amounts of competitions on Instagram have increased and is now a popular marketing tool for companies to use. The strong competition in digital marketing has led to the need for brands to effectively utilize this marketing strategy. READ MORE
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5. Vibraesthetics of Music : The design of BEATHOVEN: a haptic device for enjoying music through vibrotactile sensations
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : The project has the purpose of designing and developing a wearable haptic device for experiencing music through tactile vibrations on the body, and the result is the product concept BEATHOVEN and a completely new way of experiencing music. Music is powerful, it touches our soul and gives form to our emotions. READ MORE