Essays about: "Digital Persona"

Showing result 1 - 5 of 15 essays containing the words Digital Persona.

  1. 1. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Johannes Ahola; Olivia Gunnarsson; [2023]
    Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

    Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE

  3. 2. Avatar Selection in the Metaverse : How users choose their digital persona in VRChat

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Andrej Dudoglo; Florian Ritter; [2022]
    Keywords : avatars; avatar selection; virtual reality; VRChat; metaverse; virtual social space; identity; representation; mirror-dwelling;

    Abstract : 1 Abstract Current endeavors in the tech-industry to create the first true metaverse, alongside other things, sparked the emergence of interest around virtual avatars, namely in the NFT community. Given the complexity of design-challenges associated with creating an immersive metaverse, its avatars and the systems they evolve around, this paper aims to understand user desires and motivational patterns for avatar selection in VRChat, a game that resembles much of what a future metaverse could look like. READ MORE

  4. 3. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Jurén; Isabelle Kallenberg; [2022]
    Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

  5. 4. Unpacking the Insta-girls : The Ultimate Evolution of the Celebrity Fashion Model

    University essay from Stockholms universitet/Modevetenskap

    Author : Alexandre Zamboni; [2022]
    Keywords : fashion model; celebrity; social media; persona; beauty ideal; bodily discipline;

    Abstract : The last decade has seen the rise of a new trinity of supermodels, the so-called Insta-girls, Kendall Jenner, Gigi, and Bella Hadid. Besides mastering the art of digital self-promotion, they belong to famous Californian families with strong ties to show business. READ MORE

  6. 5. Empirical Evaluation of Using Contextual Methods to Describe Digital Work Environment: Survey Study at Reykjavik University

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ruochen Wang; [2021]
    Keywords : Contextual Persona Method; Contextual Think-Aloud Method; Digital Work Environment;

    Abstract : Digitalization in work environment has been a trend in recent years and has profound impact on the way people work. We see the application of digital technologies in workplace greatly benefits people’s daily work, but we also notice health problems such as stress and pressure caused by poorly designed software systems. READ MORE